Creative 10x10 Craft Booth Layout Ideas for Your Next Show

August 2, 2024

So you're preparing for your next craft show, and you've decided to book a 10x10 craft booth to sell your wares. Congratulations! 🎉

Once that initial rush of excitement wears off, you may find yourself wondering how you can use that space in the best way possible.

There are so many options for organizing those 100 sq. feet, and you want to make sure you create the best possible layout to entice customers to visit, check out your products, and buy something from you.

That's why we're sharing 7 of the most popular 10x10 layouts you can use for your craft booth, plus some more 10x10 craft booth layout ideas from awesome crafters on social media to get you started!

We'll show you how each of these layouts stacks up in terms of product visibility, storage space, customer movement, and cost, plus give you some guidance about when to choose each one.

By the way… This is the first installment in a series of articles we're writing about how to set up the best craft fair booth for your business! We'll be sharing more soon, and we'll link those articles here when they're ready.

For now, this article focuses on the basic layouts you can create for a 10x10 craft booth using tables. Of course, there is way more to a craft booth than just tables, but we'll share more in another article!

What's inside:

10x10 Craft Booth Layout Ideas to Try

Single Counter Layout
Z-Shaped Layout
U-Shaped Layout
Inverted U-Shaped Layout
L-Shaped Layout
Inverted L-Shaped Layout
I-Shaped Layout

What to Consider When Choosing a 10x10 Craft Booth Layout
Final Thoughts

Now, onto the list 👇

10x10 Craft Booth Layout Ideas to Try

Here are 7 of the most popular layouts you can use for a 10x10 craft booth. We'll explain how each one works, then talk pros and cons to consider.

The first on our list is the most simple and easy to set up—the single counter layout.

Single Counter Layout

This layout is the simplest by far. You put your table (or tables) in a single line at the very front of the space, displaying your crafts to everyone who walks by.

Product Visibility

As long as you've got your products in vertical displays, you will be visible to the people walking by. It's best to add some signage or a table cover to advertise your name, branding, and what you sell, too.

On the other hand, you aren't able to display as many products with this layout.

Storage

You can store things under your tables or in the back of your booth if you find creative ways to hide them. Since you're only using the front of the space, you have more options for storage.

Customer Movement

Customers will not be able to get into your booth, so they'll browse as they walk by your booth. It's harder to get them to stop and stay, and if a lot of customers come, it might be hard for everyone to see as there's only one side of a table to look at.

Cost

This is the lowest-cost setup out of the bunch since you'll only need one long table or a couple of smaller tables for the basic layout.

Best For…

This layout works best when you're just starting out with craft shows. If you only have a few crafts to sell, or you want to start small, this gives you just enough space to display them and put your things right up front where potential customers are walking by.

Here's an example of a single counter layout (with a small side table) by @chasingextraordinary on TikTok:

@chasingextraordinary Had my first 10x10 Vendor even this weekend! #craftfairsetup #craftfair #artbooth #art #artist #MacysGiftTok ♬ Paradise - TELL YOUR STORY music by Ikson™

Z-Shaped Layout

The Z-shaped layout is very popular right now. We're seeing this more on social media as crafters discover the fun of this zig-zag configuration.

With this layout, you combine 3 tables of different sizes to create a Z shape in the middle of your booth.

Product Visibility

This layout allows you to display products on all sides to catch the eye of anyone walking by. That said, you will definitely want to use vertical displays so people can see your products from far away.

And since most of the products are inside the booth area, you'll want to use signs and other elements to show people who you are and what you're selling.

Storage

You can store items under the tables if you use a table cover to hide them.

Customer Movement

This is one of the best layouts for crowd control because it gives people plenty of space to come into your booth from either side! Even if a lot of people visit your booth at once, they can still move around and get a good look at your products.

Cost

This will cost a little more than a single table, but you will still only need 3 tables, and since they're smaller, it will probably cost less than a full U-shaped layout.

Best For…

Try the Z-shaped layout if you want to welcome customers from all sides and avoid crowding. This might work better for outdoor festivals where there's more space around each booth.

Here's an example of the Z-shaped layout from @dozerdogdesigns on TikTok:

@dozerdogdesigns Z shaped #VendorDisplay for #CraftFairs #DozerDogDesigns #ZShapedSetUp #ZShapedDisplay #ZSetup #ZDisplay #CraftShowDisplay ♬ original sound - DozerDogDesigns

U-Shaped Layout

The U-shaped layout features a table in the front and tables on either side to show your crafts to people walking by.

Product Visibility

This makes your products super visible to people walking by as they're right up at the front of the booth. Of course, as always, you'll want to use vertical displays to lift up your products and make them visible from farther away.

This layout also gives you space to set up signs in between the tables on each corner of the booth.

Storage

As long as you hide your stuff under tables or find some storage space inside the booth space, you should have plenty of space to keep stuff.

Customer Movement

This layout doesn't allow people to step into your booth, so you'll need to catch them as they walk by. Since you have space on three sides of the booth, there will be plenty of space for people to move around and see what you're selling.

You will need to think about where you want to get out of the space, whether that's from the side (as in our sample layout above) or from a space in the front.

Cost

This is one of the middle-range layouts because you will need more tables, but you don't necessarily need to get extra-tall displays like walls or pegboards to make it work.

Best For…

This would really only work if you have a booth with open sides at the front and back, like at an outdoor craft show. This layout is a great choice if you have a booth with at least 3 open sides and you want to put your crafts out right where people are walking.

Here's an example of the U-shaped layout from @meltoncandlecompany on TikTok:

@meltoncandlecompany Reply to @mmm4710 Trade show or craft show 10x10 set up. #craftfair #tradeshow #thisopportunity #alleyesoneme #craftshow #craftingtiktok ♬ Stylish Jazz HipHop - Future Oriented Triad

Inverted U-Shaped Layout

With this layout, you have tables on the back and both sides of the booth, leaving the front open.

Product Visibility

This one makes it harder to see your products from the outside of your booth, so you'll want to get creative with signage, banners, and other display racks at the front to entice people into stepping closer to get a good look.

And if you want to create a full store-like experience, you'll definitely need tall displays like pegboards, shelving, racks, or other similar pieces of furniture to display your products up high where people can see them!

Storage

This layout has built-in storage space at the back in between the tables, and you can also store things under the tables if you use them. You may not use tables at all if you go for tall racks and other shelving!

Customer Movement

This layout allows people to come into the space to engage with you, which makes for a more immersive experience. However, if a lot of people come into the space, it could get crowded.

It's smart to think about how you plan to lead people through the space and where the checkout will be.

Cost

If you choose to create a store-like experience for your customers, this will cost the most since you are creating three walls of product displays. But it can also be one of the most lucrative since there is more to buy.

Best For…

This is one of the best ways to maximize a booth that's sandwiched in between other booths (which often happens at indoor craft fairs).

It's also the best choice if you want to create an immersive store-like experience. To really make it feel like a store, choose vertical displays and shelving instead of tables.

Check out this U-shaped layout by @heybeautifullv on TikTok using vertical displays to create a store-like feel:

@heybeautifullv My booth display for a 10x10 space for markets this year ✨ #springmarket #boothdisplay #boothdisplayideas #smallbusiness #eventbooth #brandingtips #howtodisplay #craftfairprep #craftfairsetup ♬ Aesthetic - Tollan Kim

L-Shaped Layout

The L-shaped layout maximizes a corner booth that has two open sides. In this case, the tables are positioned up against the walkway so customers can browse your items while walking by.

Product Visibility

Since products are right against the walkway, this makes them more visible to people passing by. You also have space for signs in the corner in between the two tables, or another display rack.

Storage

You can store items under tables or find a way to discreetly store them in the unused space inside the booth.

Customer Movement

While customers can't go into your booth, they can easily walk around the booth and see all of your products easily. They have two sides to see everything, which makes it easier for more people to see. The key here, as always, is to display items vertically so people can see them from far away.

Cost

This one is mid-range in terms of cost. This uses fewer tables than the U-shaped layout, but you'll still want vertical displays to make your products easier to spot.

Best For…

This one is perfect for a corner booth that has two open sides. This is best for when you want to catch people with products up close instead of inviting them into your booth.

@_goyangii on TikTok used a modified version of this layout for her corner booth setup:

@_goyangii i don’t usually poke out of my 10x10 space but I saw someone else do it 🥺 so i yolo’ed lol.. #craftfairsetup #craftfair #craftfairdisplay ♬ Makeba (Ian Asher Remix) - Jain & Ian Asher

And here's an example from @theposterlist who sells t-shirts, stickers, and posters:

@theposterlist Explaining my 10x10 corner booth setup at festivals and craft fairs. I’ll go into more details as to why I have my setup this way in another video. 👀 #boothsetup #vendor #artfair #craftfair #beerfestival #popupshop #tshirts #postershop #stickershop #smallbusiness #smallbusinessowner #Tshirtshop #tshirtshopowner ♬ Aesthetic - Tollan Kim

Inverted L-Shaped Layout

The inverted L-shaped layout is another option for corner booths, but this time you're placing tables at the back of your booth to leave both entrances wide open.

Product Visibility

Products are less visible from the front since they're along the back walls. So in this case, you'll want to use good signs or extra displays at the front to catch people's eyes.

Storage

There's a little bit of built-in storage space at the back corner, otherwise you'll want to hide stuff under tables.

Customer Movement

You have a lot of space for customers to come in and move around your booth, so this will help avoid crowding. The question is where you'll sit and where you'll put your cash register.

Cost

This one costs less than a full U-shaped layout, but still will require more vertical displays to really maximize the space and create a store-like layout.

Best For…

This one works only for corner booths and islands where there are no walls on any side. It’s best for those who want to create an immersive store-like experience and invite people to come into the booth to browse.

I-Shaped Layout

This is an uncommon layout, but interesting to try. It features one or two tables down the middle that people can walk around.

Product Visibility

You'll have to be creative in how you display your products on these two tables so they're visible to people from far away. This kind of layout would require more signage or displays at the front to give people a reason to come closer.

Storage

There's not much space for storage here, as people are walking all around the booth. You'll have to store stuff under tables to keep it out of sight.

Customer Movement

This allows for customers to walk around your booth which keeps people flowing and not stuck in a certain area. You might want to think of the ideal flow of traffic you want and organize your shop to lead people in a certain direction, so people aren't running into each other.

Cost

This one is simpler to set up with just two smaller tables, so would likely cost less than the larger layouts. But you might want to swap out the tables with peg boards or other display racks to be able to display more products.

Best For…

Those who want to try a new layout and see how it goes!

If you give this a go, tell us how it went in our Official MakerFlo Facebook Community!

What to Consider When Choosing a Craft Booth Layout

Here are some questions to ask yourself when planning how to use your 10x10 space.

How much can I carry with me to the craft fair? You'll need to bring all the stuff with you, carry it into the venue, and set it up yourself. So you want to think about how much you can realistically handle.
What's my budget for displays and decorations? How much are you willing to spend on signage, table covers, vertical displays, and other decorative items?
Where is my booth located? Is it in the middle of other booths, on the corner, or in a space by itself?
Where do I plan to sit? Will you interrupt the flow of customers? Or could you be too far away, which could make you look uninterested when potential customers come in?
What do I need to store and where will I put it? How will I organize the space?
How will I guide people through the space to the cash register to buy? Where do you predict people will come into the space, and how will you guide them to your most important products, and finally to the cash register?

Final Thoughts

Now you've got 7 different ideas for your 10x10 craft booth layout. These will help you to get the most out of your next event and fully maximize your space!

Next, check out more of our favorite articles for growing a craft business below:

And before you go, interact with more crafters and our team in our Official MakerFlo Facebook Community and join our mailing list to get exclusive discounts, product updates, and more helpful articles like these in your inbox each week 💌